* push methods may rely on previously collected data
* push methods eliminate choice and option on the part of the user
eliminates control on the part of the end-user except that the user may either:
- chose to view the content
- chose not to view the content
Pull = a method of delivering content that allows the user to decide what he or she will receive
* gives the end-user total control as to what she sees, OR
* creates an element of choice when a user is allowed to select from options
eliminates control on the part of the information provider except:
- when end-user is required to use some specific thing
- when end-user is choosing from among many things of one kind (i.e. books, browsers)
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